The Chile Food, Wine & Travel event was held in Japan. The main goal was to back the work of importers of Chilean products, search for new buyers, promote the exports products offered and make known to Japanese customers –mostly from the HORECA channel (Hotels , restaurants and catering)– how some important Chilean ingredients –e.g. pork meat, salmon, mussels and olive oil– can be used in Japanese cuisine.

The event was made possible through the sponsorship of ProChile, the sectoral brands ChilePork, Wines of Chile, Chile Olive Oil, the Inter-American Development Bank and local importers.

It was an excellent opportunity for ChilePork to exhibit its products. A tasting of various cuts of Chilean products was offered, including pork, which was the main feature. A masterclass for 150 people was conducted by Chef Ricardo González.

Other activities

A masterclass on olive oil was offered to 50 guests. They learned more about companies such as Olivos del Sur, Olivos Ruta del Sol, Izaro and Pobeña.

A masterclass on wine was also offered, focused on promoting Carmenere wine. Eighty people attended and ten Chilean wines were available for tasting: Cono Sur, Concha y Toro, Santa Carolina, Ventisquero, Santa Emiliana, Montes, La Rosa, Carmen, 7 Colors (Chilean Grape Group), and Casa Silva.

The event ended with an exhibition of Chilean wines and food. Participants included 24 exporters, importers and distributors. They showed their products, offered opportunities for tasting and were able to make new business contacts. A group of about 240 people – interested in expanding their business portfolio– attended this event.

Chile and Japan signed a Strategic Economic Partnership Agreement in September 2007. In 2018, Japan became Chile’s fourth trade partner, after China, the United States and Brazil. It represents six percent of Chilean foreign trade, totaling USD 8,571 million. In 2017, Chilean food exports to Japan amounted to USD 1,610 million.[:]