In an effort to promote biosecurity practices in backyard farms throughout Chile, particularly those near industrial poultry farms, ChileCarne launched an original education campaign. Using appealing and simple illustrations, it explains the basic steps that farmers must follow to care for and clean their chicken coops.

The main goal of the campaign is to teach chicken farmers about the importance of biosecurity measures to prevent the entry of diseases into their coops. The illustrated posters will be distributed beginning in early February to reach every chicken coop in the country, particularly those near wetlands and industrial poultry farms, as their risk is even higher.

The materials will be directly distributed to the beneficiaries of ChileCarne’s Wetlands Program with the support of the regional offices of the Agricultural and Livestock Service (SAG) and the Agricultural Development Institute (INDAP). The strategy aims at ensuring that the information reaches farmers throughout the country.

The campaign is part of the industry’s Biosecurity Program, an ongoing effort to improve safety and health practices in poultry production. Although similar initiatives have been implemented before, this is the first campaign to use professional illustrations to capture people’s attention and present key messages in a clear, relatable, and friendly manner. The design and simplicity of the posters are intended to make information more accessible and easy to remember for all farmers.

The use of illustrations is a first in communicating biosecurity practices, which highlights ChileCarne’s and its partners ongoing commitment to the health and well-being of the Chilean poultry industry. The initiative is expected to raise awareness about the role of biosecurity in chicken coops and also improve poultry management practices in Chile, thus contributing to the sustainability and efficiency of this key industry.